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Major manufacturers are responding to customer demand for an automatic, easy to use migration solution to help them set up a new PC, and they are choosing PCmover to meet that demand.
PCmover is the only available software product for the upcoming back-to-school, fall and holiday seasons capable of moving not just files and settings, but also entire programs from an old PC to a new one. Other solutions, such as Windows? native FaST (Files and Settings Transfer), are limited to moving files and Windows operating system settings only, leaving new PC owners to struggle with a complicated reinstallation of their programs and program settings. With PCmover, every aspect of the old PC?s functionality and ?personality? are moved to the new PC. This transfer is effected without disturbing any of the existing content on both the new and old PCs.
Intel is among the manufacturers who have chosen to ease the transition to a new PC by promoting PCmover to its system builder channel in the U.S. Intel?s system builder customers who purchase PCmover on the same invoice with Intel processors from Ingram Micro or Tech Data receive an instant rebate on PCmover. Frank Raimondi, Intel?s Strategic Channel Alliance Manager, said of the decision to incorporate PCmover into this model, ?Laplink?s PCmover solution for PC migration addresses a key customer pain point and makes it easy for customers to migrate from their outdated PCs.?
Other major manufacturers are featuring PCmover on their PCs using other methods. Toshiba is bundling PCmover with Satellite notebooks sold through their direct North American channel. Sony has elected to include a direct purchasing link to PCmover from the Vaio security center that currently ships with all Sony Vaio PCs. Dell has added PCmover to its online software store, and is expected to add the popular migration product to its configurator in August 2006.
?PC manufacturers are now understanding that consumers and small businesses are increasingly frustrated with how difficult it is to migrate the programs and files they need to their new PC,? observed Mark Chestnut, SVP of Corporate Sales and Business Development for Laplink. ?Studies have indicated that the transfer process can be so intimidating for people that it can actually have an adverse effect on sales.?
Stuart Williams, Senior Analyst for Technology Business Research (TBR), observed, ?A significant challenge among consumers and small businesses owners is migrating their data, applications and settings onto newly purchased PCs.? He continued, ?TBR believes PCmover, from Laplink, currently leads the market in terms of providing a one-step, user-friendly product that allows consumers and small business owners to easily transfer the functionality, data and settings from their old PC to a new PC. PC manufacturers who directly inform customers about the issues of PC migration and bundle a migration solution, whether via bundling, a desktop link, or online configurator, with each PC sale can reduce intent-to-purchase barriers among consumers and small business owners and raise satisfaction by improving the post-purchase customer experience.?
A recent Hebert study suggested that as many as 30% of people who have used PCmover when moving to a new PC would buy a new PC sooner if it were bundled with the software. The Herbert study can be found at: http://www.laplink.com/pcmover/PCmover_increases_PC_sales.pdf.
For more than 25 years, Laplink has been the leader in providing software used for PC migration, remote access, file transfer, and synchronization. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.
For more information about this release, please contact:
Laplink Software Press Contact
Daniel Donohoe, Public Relations
daniel.donohoe@laplink.com
+1-425-952-6023
Additional information and images can be found online at Laplink’s Media Center: http://www.laplink.com/media.